Consumer Comments
I have been using Grassroots Marketing: Getting Noticed in a Noisy World as the basic text in a marketing communications class that I am teaching. Many of the students will be starting their own businesses and few will have those big-budget marcom programs. I like Grassroots because it is not only a text I can use to help provide the students some of the marketing communications insight they can get anywhere but because it also is a book that is affordable. In addition, this is a book that they will be able to reference for nuts and bolts marcom challenges they will be facing in their own work environments.
. . . You have written it for professionals and I find that my liberal arts students appreciate this approach more than they do the traditional text with the reviews, the vocabularies, the summaries.
—Dick Puffer, Marketing Communications Professor, Coker College
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