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Book Data

ISBN: 9781603585057
Year Added to Catalog: 2012
Book Format: Hardcover
Book Art: Color Insert
Dimensions: 6 x 9
Number of Pages: 320
Book Publisher: Chelsea Green
Release Date: March 6, 2013
Web Product ID: 742

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Out of the Box

Good Morning, Beautiful Business

The Unexpected Journey of an Activist Entrepreneur and Local Economy Pioneer

by Judy Wicks

"Wow. What a woman, what a book. In it, you enter the life of someone who, even as a child, learned that she could create — that she could make things and make things happen. We need Wicks's confidence and courage now more than ever. So read it and you'll get some. Her spunk is contagious."

Frances Moore Lappé , author of EcoMind: Changing the Way We Think, to Create the World We Want

From the founder of the White Dog Cafe

It's not often that someone stumbles into entrepreneurship and ends up reviving a community and starting a national economic-reform movement. But that’s what happened when, in 1983, Judy Wicks founded the White Dog Café on the first floor of her house on a row of Victorian brownstones in West Philadelphia. After helping to save her block from demolition, Judy grew what began as a tiny muffin shop into a 200-seat restaurant—one of the first to feature local, organic, and humane food. The restaurant blossomed into a regional hub for community, and a national powerhouse for modeling socially responsible business.

Good Morning, Beautiful Business is a memoir about the evolution of an entrepreneur who would not only change her neighborhood, but would also change her world—helping communities far and wide create local living economies that value people and place as much as commerce and that make communities not just interesting and diverse and prosperous, but also resilient.

Wicks recounts a girlhood coming of age in the sixties, a stint working in an Alaska Eskimo village in the seventies, her experience cofounding the first Free People's store (now well known as Urban Outfitters), her accidental entry into the world of restauranteering, the emergence of the celebrated White Dog Café, and her eventual role as an international leader and speaker in the local-living-economies movement.

Her memoir traces the roots of her career—exploring what it takes to marry social change and commerce, and do business differently. Passionate, fun, and inspirational, Good Morning, Beautiful Business explores the way women, and men, can follow both mind and heart, do what’s right, and do well by doing good.

"Judy Wicks' brilliance redefines what a business can be. The White Dog Café models what commerce will become if we are to create a livable future. This is business as spiritual practice, business as kindness, business as community, business as justice, joy, transformation, leadership, and generosity. There is nothing here you will learn in business school because the White Dog Café is not in the business of selling life; it's in the business of creating life. How blessed is Philadelphia and the world for her presence and prescience."   —Paul Hawken, author of Blessed Unrest

About the Author

Judy Wicks

An international leader and speaker in the local-living-economies movement, Judy Wicks is former owner of the White Dog Café, acclaimed for its socially and environmentally responsible business practices. She is also cofounder of the nationwide Business Alliance for Local Living Economies (BALLE), as well as founder of the Sustainable Business Network of Greater Philadelphia and Fair Food — both incubated at the White Dog Café Foundation and supported by the restaurant's profits. In her retail career, Judy was founder and owner of Black Cat, which featured locally made and fair-trade gifts for twenty years. In 1970, Judy cofounded the original ...

View Judy's full profile page >





Price: $27.95
Format: Hardcover
Status: Available to Ship
Ships: Next day


Online for US Orders Only
International orders can be placed by phone (802-295-6300) or email
Also available in: Paperback

Judy Wicks's Upcoming Events

  • Judy Wicks at Naropa University
    Naropa University 6280 Arapahoe Avenue Nolanda Campus, Dojo Room, Boulder CO 80302
    September 17, 2014, 7:00 pm
  • Judy Wicks at Colorado Springs Local Food Week Talk and Signing
    Armstrong Theater, 14 East Cache La Poudre St., Colorado Springs CO 80903
    September 18, 2014, 3:00 pm
  • Judy Wicks at Junto Retreat 2014
    20 North American Street, Philadelphia PA
    September 25, 2014, 10:15 am
  • Judy Wicks at Respect for the Earth and All People
    Hotel Arts, 119 12 Avenue SW, Calgery, Alberta Canada
    September 28, 2014, 1:00 pm
  • Judy Wicks at E.F. Schumacher Lecture
    , TBD MA
    October 9, 2014, 12:00 pm

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