Growing the Green Economy
Foreword by Hunter Lovins
"At last, with the advent of the ETHICAL MARKETS TV series on PBS stations and this wonderfully readable companion book, the global green economy is becoming mainstream—as it must if humans are to make peace with the planet."
—Denis Hayes, initiator of Earth Day, author of Rays of Hope, former director of the National Renewable Energy Lab
Winner of the 2007 Nautilus Silver Book Award for Business/Conscious Leadership
Winner of the 2008 Axiom Bronze Business Book Award for Business Ethics
Companion Book to the national public television series
Triple-bottom-line best practices for twenty-first-century business.
With insight, clarity, warmth, and enthusiasm Hazel Henderson announces the mature presence of the green economy. Mainstream media and big business interests have sidelined its emergence and evolution to preserve the status quo.
Throughout Ethical Markets Henderson weaves statistics and analysis with profiles of entrepreneurs, environmentalists, scientists, and professionals. Based on interviews conducted on her longstanding public television series, these profiles celebrate those who have led the highly successful growth of green businesses around the world.
Ethical Markets is the ultimate sourcebook on today's thriving green economy.