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Book Data

ISBN: 9781931498821
Year Added to Catalog: 2005
Book Format: Paperback
Book Art: color, 25 minutes, anamorphic, dolby
Number of Pages: 5 3/8 x 8 3/8, 144 pages
Book Publisher: Magnolia Films, Chelsea Green Publishing
Old ISBN: 1931498822
Release Date: January 13, 2005
Web Product ID: 58

Also By These Authors

How Democrats and Progressives Can Win DVD and Don't Think of an Elephant!

DVD and Book Set

by George Lakoff, Haydn Reiss

New York Times Best Seller!
More than 250,000 copies in print

Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.

In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.

Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.

Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States.

Read it, take action--and help take America back.

DVD Overview

If you want to understand the November elections and you'd like to see a change in the future, then watch this DVD!

Featuring a lively interview with George Lakoff, television news clips, and illustrative graphics, this is a must-see media tool for everyone who wants to better understand and communicate the progressive agenda. Includes "How to Debate a Conservative," "Know Your Values," and much more. Each DVD includes a summary card of key points.

Produced by Educate the Base, LLC.

 


About the Authors

George Lakoff

George Lakoff is the country's leading expert on the framing of political discourse and one of the world's most renowned linguists and cognitive scientists. He is the author of numerous books on politics–including Don't Think of an Elephant!, The Political Mind, Moral Politics, Thinking Points, The Little Blue Book (with Elisabeth Wehling), and Whose Freedom?–as well as numerous books on language and the mind.

Lakoff has consulted with the leaders of hundreds of advocacy groups on framing issues, lectured to large audiences across the country, run dozens of workshops for activists, spoken regularly on radio talk shows and ...

View George's full profile page >





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