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Book Data

ISBN: 9781931498715
Year Added to Catalog: 2004
Book Format: Paperback
Number of Pages: 5 3/8 x 8 3/8, 144 pages
Book Publisher: Chelsea Green Publishing
Old ISBN: 1931498717
Release Date: September 1, 2004
Web Product ID: 292

Also By This Author


Don't Think of an Elephant!

Know Your Values and Frame the Debate

by George Lakoff

"Are you tired of explaining to reporters why they shouldn't call Bush's clear-cut extravaganza 'healthy forests'? Does it bother you that the power plants upwind from your community will keep on poisoning you with mercury in the name of 'clear skies'? Do you wonder what 'family value' is advanced by shifting the cost of cleaning up toxic waste from polluters to victims?

"If you want to take back our country, you have to take back your community. If you want to take back your community, you need to take back the debate. This book, and the video that go with it, are your essential tools. What the Bush Administration has done for obfuscation, George Lakoff's work does for clarification."

Carl Pope, Sierra Club

New York Times Best Seller!

With over 300,000 copies sold Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate.

In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate.

Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests.

Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States.

Read it, take action—and help take America back.

Coming October 2014 - Don't Think of an Elephant! 10th Anniversary Edition

Completely revised and updated to tackle today’s issues, the 10th Anniversary Edition not only explains what framing is and how it works but also reveals why, after a brief stint of winning the framing wars in the 2008 elections, the Democrats have gone back to losing them, and what can be done about it.

In this powerful new volume, George Lakoff delves into the issues that will dominate the midterm elections in 2014, the coming presidential elections, and beyond. He examines the current progressive and conservative frames on climate change, inequality, immigration, education, abortion, marriage, healthcare, national security, energy, and more. He explores why some issues have been difficult to frame, guides readers on how to frame complex issues without losing important context, and drives home the important differences between framing and spin. READ MORE....

 

Don't Think of an Elephant! supplementary materials

Haydn Reiss's documentary How Democrats and Progressives Can Win: Solutions from George Lakoff

 


About the Author

George Lakoff

George Lakoff is the country's leading expert on the framing of political discourse and one of the world's most renowned linguists and cognitive scientists. He is the author of numerous books on politics–including Don't Think of an Elephant!, The Political Mind, Moral Politics, Thinking Points, The Little Blue Book (with Elisabeth Wehling), and Whose Freedom?–as well as numerous books on language and the mind.

Lakoff has consulted with the leaders of hundreds of advocacy groups on framing issues, lectured to large audiences across the country, run dozens of workshops for activists, spoken regularly on radio talk shows and ...

View George's full profile page >





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