Don't Think of an Elephant!

Know Your Values and Frame the Debate

by George Lakoff

Foreword by Howard Dean

Reader Reviews

Lakoff stretches us to "THINK always and all ways." His refective insights challenge us to ponder the focus of our attention. As Einstein said "The world we have created is a product of our thinking, it cannot change without changing our thinking."

—P. McDonald

This is a phenomenal book! Anyone who has seen how metaphors shape our lives can use this concise and incisive work to begin reframing the political discourse, person by person. I am buying 10 copies to give to friends and asking them to pass it on!

How much more powerful to reframe than to blame!

—Dee Endelman