Chelsea Green Publishing

Chelsea Green Blog

Why Permaculture Is Attracting Record Visitors

This article was originally posted on Permaculture magazine’s website.

Over the past few months, Permaculture magazine’s website has attracted a record number of visitors. There are an increasing number of people coming to permaculture, wanting to know more about the solutions, texts, teachers, courses and contacts which are out there globally.

Since the start of 2011, and the relaunch of our Permaculture website, the average monthly visitors have risen by over 260%, from 6,000 to over 22,000 and this figure continues to rise. In the last month alone we have had 34,573 absolute unique visitors and 71,935 pageviews.

We are seeing permaculture being increasingly explored by the mainstream media both in the UK and Stateside – this is attracting new people to the movement. Worth reading is the extensive permaculture special in the current issue of The Green Party’s Green World magazine. While, at the end of July, our website covered The New York Times major permaculture feature. This led to us printing copies for an American order for our book The Earth User’s Guide To Permaculture by Rosemary Morrow, with a printer in the States rather than shipping copies from the UK – the first time we have been able to do this.

Maddy Harland, a co-founder of Permanent Publications said,

“It is always difficult to reconcile producing permaculture literature and then shipping it out in bulk all over the world. We are delighted to be working with our American partners, Chelsea Green Publishers, to save ‘book miles’. We hope to move to this model with all our North American titles.”

With the current International Permaculture Conference & Convergence taking place in Jordan we are seeing another building block taking permaculture from Australia and western society and placing it in a truly global context. The message is that solutions for restoring habitats worldwide are possible.

Permaculture is now also acknowledged by Google News, so permaculture stories from around the world appear on that extensive system. We recommend you set-up ‘permaculture’ as a Google Alert to help spread the word.

The rapid development of technology means that permaculture is able to reach and be available to an increasing number of people in a variety of new ways. One thing to look out for over the coming months is our forthcoming Permaculture app later this year. The app will allow you to read Permaculture Magazine on an iPad, iPhone or android phone, a popular preference in the USA and increasingly in Europe. We are also in the process of making all of our Permanent Publications books available as eBooks, for details of these view our Green Shopping sister site.

This website is growing in its scope and vision. Recent stories and video clips on our site, such as 50 Watts of Natural Lighting from a Plastic Bottle, have undoubtedly gone viral. We have also been invited by Polly Higgins to attend this week’s Ecocide Trial at the Supreme Court and we will be reporting on the case here next week.

Meanwhile, the opportunities to use the potential of this site to advertise courses, events, needs and essential products and services is something which is starting to be embraced by individuals, communities and companies alike. If you are interested in advertising on our site and reaching this growing movement of people, please view our Media Pack and contact Tony at the office for any details you require.

The rise in awareness of permaculture has coincided with increased use by schools, colleges and business of The Sustainability Centre, where our offices are based. The Centre has hosed a series of sold-out events, such as Uncivilisation 2011: The Dark Mountain Festival, The Small Woods Association’s Skills Sharing Weekend, The Little Green Gathering and The Wild Law Conference. The latest development on site is our new wetland system. It joins the Natural Burial Site, Eco Hostel and campsite, organic cafe and Ben Law’s Woodland Classroom as a significant step forward. The Centre is set in 55 acres and well worth a visit, besides, you can always pop into our shop while you are up here if you fancy looking at any of our books, DVDs, tools or products the old fashioned way.

Help spread the permaculture word…


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