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WATCH: No One Can Be Told What the Gort Cloud Is—You Have to See It for Yourself

Well, that’s not entirely true. I’m actually going to go ahead and tell you right now what the gort cloud is.

From Wikipedia:

The gort cloud is the name coined and given to a concept that describes “a vast, largely invisible and growing (environmentally-aware) ‘community’ that sieves, measures and exchanges information on environmental (green) products and services”…

According to [author Richard Seireeni]: “The inspiration for that moniker lies in the Oort cloud, named after the astronomer Jan Hendrick Oort. The Oort cloud is a vast field of stellar debris that orbits the Solar System. We can only detect it electronically and view its effects, mostly in the form of the occasional comet it tosses back into our neighborhood. This seems to perfectly describe the gort cloud, a vast green network made up of untidy bits that is most easily detected through electronic means and that has a huge effect on the evolution of green business.”

With this video from The Brand Architect Group, Seireeni announces his YouTube presence. It may look like bacteria multiplying in a petri dish, or perhaps the DNA of a nanotechnologically-advanced hyper-evolved superorganism, but it’s actually an animated visual model of the gort cloud phenomenon, which is described in Seireeni’s book, The Gort Cloud: The Invisible Force Powering Today’s Most Visible Green Brands. Press play and smoke if you got ’em.


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The Seven-Point Protocol for a Lean Economy

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Happy Holidays from Chelsea Green Publishing!

Today we kick off our Holiday Sale — with 35% off every purchase at our online bookstore. Simply use the code CGS16 at checkout from now until the end of the year. Along with this great discount, we are offering free shipping on any order over $100*. Are there homesteaders or organic gardeners on your […] Read More

The Six Vital Capitals of the Future

There is an increasing demand on businesses and governments to evaluate their impacts on multiple forms of capital – natural, social, and economic— and this book explains how they can make it happen. The MultiCapital Scorecard’s open-source methodology has been endorsed by the United Nations Environment Program, and it has been shown to help public […] Read More

Author Nicolette Hahn Niman to Speak at Nobel Dialogue on the Future of Food

What does a former environmental lawyer and vegetarian turned cattle rancher have in common with Bob Dylan? They’ll both be — theoretically — in Stockholm in December during the Nobel Prize ceremonies. That’s right – Chelsea Green author Nicolette Hahn Niman will be one of several global opinion leaders and experts taking part in this […] Read More
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