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Chelsea Green Blog

WATCH: No One Can Be Told What the Gort Cloud Is—You Have to See It for Yourself

Well, that’s not entirely true. I’m actually going to go ahead and tell you right now what the gort cloud is.

From Wikipedia:

The gort cloud is the name coined and given to a concept that describes “a vast, largely invisible and growing (environmentally-aware) ‘community’ that sieves, measures and exchanges information on environmental (green) products and services”…

According to [author Richard Seireeni]: “The inspiration for that moniker lies in the Oort cloud, named after the astronomer Jan Hendrick Oort. The Oort cloud is a vast field of stellar debris that orbits the Solar System. We can only detect it electronically and view its effects, mostly in the form of the occasional comet it tosses back into our neighborhood. This seems to perfectly describe the gort cloud, a vast green network made up of untidy bits that is most easily detected through electronic means and that has a huge effect on the evolution of green business.”

With this video from The Brand Architect Group, Seireeni announces his YouTube presence. It may look like bacteria multiplying in a petri dish, or perhaps the DNA of a nanotechnologically-advanced hyper-evolved superorganism, but it’s actually an animated visual model of the gort cloud phenomenon, which is described in Seireeni’s book, The Gort Cloud: The Invisible Force Powering Today’s Most Visible Green Brands. Press play and smoke if you got ’em.

Recipe: How to Make the Perfect Pancake

When most people think pancakes, they think breakfast. But for Amy Halloran, breakfast is only the start.Halloran, author of The New Bread Basket, is a self-described pancake connoisseur. From a young age, she was entranced by the magic of bubbly batter rising to fluffy cakes on the griddle. Over time, her love of pancakes developed […] Read More..

Inside the Rise of the Local Grains Movement

Our daily bread. Breaking bread together. Bread and butter. These are all common phrases that reflect bread’s foundational role in our diet and in the building of our civilization. The stored energy of grain first allowed our ancestors to shift from nomadic hunting and gathering to building settled communities—even great cities. So why in an […] Read More..

The Limits to Growth and Greece: Systemic or Financial Collapse?

Could it be that the ongoing Greek collapse is a symptom of the more general collapse that the Limits to Growth model generates for the first two decades of the 21st century? Author Ugo Bardi (Extracted: How the Quest for Mineral Wealth is Plundering the Planet) examines the correlation between what is unfolding between Greece […] Read More..

Economic Development is Broken. Here’s How to Fix It

Economic development today is completely broken. That’s the argument of author Michael Shuman in his new book, The Local Economy Solution. The singular focus on attracting global corporations is not just ineffective but counterproductive, Shuman argues, especially given the huge opportunity costs. Indeed, it’s not far-fetched to suggest that the best way most communities can […] Read More..

A Mini-Festo for Earth Day – Rebuild the Foodshed

For the past month, author Philip Ackerman-Leist has been on a Twitter MiniFesto campaign – each day sending out a new tweet designed to spark conversation and pass along some lessons he learned whilst working on his last book, Rebuilding the Foodshed. You might also know Philip as the author of his memoir Up Tunket […] Read More..