Chelsea Green Publishing

Chelsea Green Blog

WATCH: No One Can Be Told What the Gort Cloud Is—You Have to See It for Yourself

Well, that’s not entirely true. I’m actually going to go ahead and tell you right now what the gort cloud is.

From Wikipedia:

The gort cloud is the name coined and given to a concept that describes “a vast, largely invisible and growing (environmentally-aware) ‘community’ that sieves, measures and exchanges information on environmental (green) products and services”…

According to [author Richard Seireeni]: “The inspiration for that moniker lies in the Oort cloud, named after the astronomer Jan Hendrick Oort. The Oort cloud is a vast field of stellar debris that orbits the Solar System. We can only detect it electronically and view its effects, mostly in the form of the occasional comet it tosses back into our neighborhood. This seems to perfectly describe the gort cloud, a vast green network made up of untidy bits that is most easily detected through electronic means and that has a huge effect on the evolution of green business.”

With this video from The Brand Architect Group, Seireeni announces his YouTube presence. It may look like bacteria multiplying in a petri dish, or perhaps the DNA of a nanotechnologically-advanced hyper-evolved superorganism, but it’s actually an animated visual model of the gort cloud phenomenon, which is described in Seireeni’s book, The Gort Cloud: The Invisible Force Powering Today’s Most Visible Green Brands. Press play and smoke if you got ’em.

We are Farmily: Everyday Life on Sole Food Street Farm

Food is the medium. The message is nourishment in its most elemental and spiritual form.That’s how author Michael Ableman sees the role of Sole Food Street Farm and the food it sells to markets, restaurants, and individuals.In the following excerpt from his new book, Street Farm: Growing Food, Jobs, and Hope on the Urban Frontier, […] Read More

Bullshit. *Charisma, Icon, Intelligence, Empty Sandwich

How does the word “bullshit” connect to Charisma, Intelligence and the notion of The Empty Sandwich?To find out the answer to this question we meandered through David Fleming’s Lean Logic. A dictionary unlike any other, Lean Logic encourages readers to actively and intellectually engage with its entries. These entries are often cross-referenced so that you […] Read More

From Farm-to-Table to Farm-to-Everything

No longer restricted to the elite segments of society, the farm-to-table movement now reaches a wide spectrum of Americans from hospital and office cafeterias to elementary schools and fast-casual restaurants.Nearly a century ago, the idea of “local food” would have seemed perplexing, since virtually all food was local. Today, most of the food consumed in […] Read More

The Three Cs of Farm-to-School

Most people know about the three “R’s” – reading, writing, and arithmetic. But, have you heard about the three “C’s”?If you, or your kid, is at a school that takes part in the Farm-to-School movement, then you may already know about them.October is National Farm-to-School month, and in their book Farm to Table, authors Darryl […] Read More

Born on Third Base: A Q&A with Author and Inequality Activist Chuck Collins

As inequality grabs headlines, steals the show in presidential debates, and drives deep divides between the haves and have nots in America, class war brews. Does it have to be this way?Can we suspend both class wars long enough to consider a new way forward? Is it really good for anyone that most of society’s […] Read More
Follow us
Get every new post delivered to your inbox
Join millions of other followers
Powered By