In his latest column, Thomas Friedman takes a look at Reinventing Fire. News flash everybody: energy efficiency makes sense!
OUR plan was to meet for lunch at noon in Moscow. It was to be just myself and Fyodor Lukyanov, the editor of the journal Russia in Global Affairs. He picked the restaurant. It had been snowing that day, and the Moscow traffic — already nearly impossible because the city, which 15 years ago had 300,000 cars and today hosts nearly four million registered vehicles — was even more impossible than usual. Soon the e-mailing between us started. I was first: “I’m running a few minutes late.” Lukyanov said the same a few minutes later. Then me again: “I am going to be 20 minutes late.” He then saw my 20 minutes and raised me 20. In the end, I was 50 minutes late, and I beat him by two minutes. We sped through an interview about Russian foreign policy in 30 minutes, before I rushed out so as not to be late for my next appointment. As we hurriedly put on our coats, Lukyanov had one piece of advice for me, and it wasn’t that the U.S. should stay out of Syria.
It was: “Take the subway.”
But this is not a column about traffic — per se.
This is a column about energy and environment and why we must not let the poisonous debate about climate change so tie us in knots that we cannot have any energy policy at all, particularly one focused on developing much more efficient use of resources, through better designs and systems. …
The planet is getting flatter and more crowded. There will be two billion more people here by 2050, and they will all want to live and drive just like us. And when they do, there is going to be one monster traffic jam and pollution cloud, unless we learn how to get more mobility, lighting, heating and cooling from less energy and with less waste — with so many more people. We can’t let the climate wars continue to derail efforts to have an energy policy that puts in place rising efficiency standards, for buildings, windows, traffic, housing, packaging and appliances, that will drive innovation — which is our strength — in what has to be the next great global industry: energy and resource efficiency.
This is where Amory Lovins, the physicist who is chairman of the Rocky Mountain Institute, begins in his new book, Reinventing Fire: Bold Business Solutions for the New Energy Era, which is summarized in the current Foreign Affairs. The Rocky Mountain Institute and its business collaborators show how private enterprise — motivated by profit, supported by smart policy — can lead America off both oil and coal by 2050, saving $5 trillion, through innovation emphasizing design and strategy.
“You don’t have to believe in climate change to solve it,” says Lovins. “Everything we do to raise energy efficiency will make money, improve security and health, and stabilize climate.”