It’s not uncommon for desk-chained daydreamers to spend hours thinking of quitting their jobs and pursuing their real dreams—whether those dreams involve starting a small family farm, opening a bakery, or something else entirely. But to do this you need—among other things—money. Lack of access to start-up capital deters many would-be entrepreneurs from doing the things they really want to do.
It shouldn’t be so hard for socially responsible, sustainable businesses to get their work off the ground, but unfortunately that’s often the case. Small businesses face a significant economic disadvantage in the marketplace. “Put another way, our capital markets are like a Mob-run casino,” writes Michael Shuman in the Foreword, “with the dice loaded to provide a huge edge to global business and undercut community-based businesses.”
“Elizabeth U has created a formidable one-stop guide to the brass tacks of building a successful sustainable food business,” writes Anna Lappe, founder of Real Food Media Projects  and author of Diet for a Hot Planet. “For everyone who’s ever wanted to turn their passion for sustainable food into a thriving business, this book is for you.”
Through case studies and personal expertise, U outlines the necessary tools and options every socially responsible entrepreneur needs to be aware of before starting a business, including:
Different types of crowd-funding;
Grants and other available capital options;
What to look for in a business partner;
How to choose an appropriate model; and more.
“Chances are good that you’re reading this book because you’re a farmer or local food entrepreneur looking for money,” Shuman writes in the Foreword. “Or you might be an investor looking to place your money in a local food business. Or perhaps you’re just interested in learning about how to start a food business. Or maybe you’ve just heard that this is a tremendous resource for anyone interested in local investing. Whatever your mission, prepare for a feast ahead.”
Raising Dough: The Complete Guide to Financing a Socially Responsible Food Business is available now and on sale for 35% off.
Read the Introduction below.