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Super (Green) | (eco) Bowl XLII?

Too bad for the NFL that the Green Bay Packers didn’t make it past the New York Giants, especially given the league’s attempt to make this a “green” event. Still, for New England Patriots fans it probably doesn’t really matter in the end—they are hell bent on making this a perfect ending.

Still, we thought rather snarkily that the NFL is surely just putting on a “green” cover for what is really astroturf. Not so, here’s a snippet from the host stadium’s official site:

For the second year in a row, the Super Bowl will run on 100 percent renewable energy. Salt River Project, the largest supplier of power to the greater Phoenix Metropolitan area, is supplying SRP EarthWise Energy renewable energy certificates to indirectly offset greenhouse gas emissions associated with both the Super Bowl and the NFL Experience. As the green energy provider of Arizona’s Super Bowl, Salt River Project will donate renewable-energy credits from wind and solar energy sources.

Total renewable energy, not bad. And, they have a host of initiatives going on at the stadium, including an educational program with plenty of nifty facts and figures to read, um, during commercials? Halftime? After the game? Maybe folks could print them off and put them at the bottom of the bowl of [fill in the snack food blank.

Brita Belli of E! Magazine, has a nice summation of the NFL’s activities in a new article. Here’s a quick couple of sentences:

The more explicit the league makes that message, the more impact the NFL and other sports franchises can have among the fans who worship at their altars. Consider this: Superbowl Sunday is an unofficial national holiday in the U.S.—the most-watched event on television and the second-largest food-consumption day after Thanksgiving.

Click here for her full overview.


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