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Super (Green) | (eco) Bowl XLII?

Too bad for the NFL that the Green Bay Packers didn’t make it past the New York Giants, especially given the league’s attempt to make this a “green” event. Still, for New England Patriots fans it probably doesn’t really matter in the end—they are hell bent on making this a perfect ending. Still, we thought rather snarkily that the NFL is surely just putting on a “green” cover for what is really astroturf. Not so, here’s a snippet from the host stadium’s official site:
For the second year in a row, the Super Bowl will run on 100 percent renewable energy. Salt River Project, the largest supplier of power to the greater Phoenix Metropolitan area, is supplying SRP EarthWise Energy renewable energy certificates to indirectly offset greenhouse gas emissions associated with both the Super Bowl and the NFL Experience. As the green energy provider of Arizona’s Super Bowl, Salt River Project will donate renewable-energy credits from wind and solar energy sources.
Total renewable energy, not bad. And, they have a host of initiatives going on at the stadium, including an educational program with plenty of nifty facts and figures to read, um, during commercials? Halftime? After the game? Maybe folks could print them off and put them at the bottom of the bowl of [fill in the snack food blank. Brita Belli of E! Magazine, has a nice summation of the NFL’s activities in a new article. Here’s a quick couple of sentences:
The more explicit the league makes that message, the more impact the NFL and other sports franchises can have among the fans who worship at their altars. Consider this: Superbowl Sunday is an unofficial national holiday in the U.S.—the most-watched event on television and the second-largest food-consumption day after Thanksgiving.
Click here for her full overview.

The 5 Rules of Lean Thinking

Are you ready to co-create the future? These 5 Rules of Lean Thinking are a useful tool as we set out to collectively invent a post-market future.Surviving the Future is a story drawn from the fertile ground of the late David Fleming’s extraordinary Lean Logic: A Dictionary for the Future and How to Survive It. That […] Read More

Imagination, Purpose & Flexibility: Creating an Independent Farmstead – Q&A (part 1)

Twenty years ago, the land that authors Shawn and Beth Dougherty purchased and have come to name the Sow’s Ear was deemed “not suitable for agriculture” by the state of Ohio. Today, their family raises and grows 90% of their own food.Such self-sufficiency is largely the result of basing their farming practices around intensive pasture […] Read More

Using Permaculture Principles to Design Resilient Cities

The Permaculture City begins in the garden but takes what we have learned there and applies it to a much broader range of human experience; we’re not just gardening plants but people, neighborhoods, and even cultures.Author Toby Hemenway (Gaia’s Garden) lays out how permaculture design can help towndwellers solve the challenges of meeting our needs […] Read More

Overshoot, Collapse, and Creating a Better Future

In 2016, Earth Overshoot Day happened on August 8—the day when we’ve exhausted the planet’s resources for the year, and are essentially borrowing from future years to maintain our existence today.Perhaps you celebrated this day with a counter-solution: a vegetarian meal, telecommuted, or turned off the air conditioning. There’s a lot more you could be […] Read More

Save Energy & Money This Winter: Seal Up Your Drafty House

Unless you’ve taken special preventative precautions, it’s likely that on cold days much of your house’s heat pours out through your (closed) windows. Most houses—especially old houses—have drafty, uninsulated windows that do little to prevent heat from dumping out into the cold night. Even if your windows aren’t drafty, the expensive heat your furnace has […] Read More
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