Growing high quality food is an obvious top priority for farmers and gardeners, but selling and marketing that food effectively is often overlooked.
In the revised and expanded Chelsea Green edition of Market Farming Success, Growing for Market author Lynn Byczynski offers advice to those who want to grow and sell their food in an increasingly competitive market. Based on decades of her own experience as a market farmer herself, Byczynski provides practical insight that will help many farmers avoid costly mistakes.
“This book will introduce you to aspects of commercial growing that differ from backyard gardening,” writes Byczynski in the Introduction. “It will give you the language of market farming, and explain the terms that you are expected to know.”
Byczynski discusses which crops bring in the most money, essential tools and equipment, how to keep records to maximize profits and minimize taxes, organic practices, techniques, certification, and more.
“We succeed at working this good land by having the savvy to sell what we grow. No one offers better insights to do just that than Lynn Byczynski,” writes Michael Phillips, owner of Heartsong Farm and author of The Apple Grower. “The marketing side of growing food needs attention as much as soil prep. Market Farming Success doesn’t miss a beat when it comes to launching your hopes onto the local food scene.”
Market Farming Success, Revised and Expanded Edition: The Business of Growing and Selling Local Food is available now and on sale for 35% off until October 30. Read the introduction below.