Chelsea Green Publishing

Chelsea Green Blog

Keith Farnish: How Important Is Your Identity?

Who are you?

No, I mean, who are you really?

Keith Farnish took a look at our values, our consumer culture, and himself and found his own answer.

From Culture Change:

I have found an identity.

Is that really such a big deal? The thing is, I didn’t realize I was missing one. There are so many things I could call myself: a human, male, a father, a husband, a writer, a thinker, a gardener, a campaigner… so many things that I feel pretty comfortable with, yet until a couple of weeks ago I didn’t realize there was something missing; something that yawned inside me, empty and lacking substance.

As consumers we feel so fulfilled; everything is within arms reach, or just a short drive down the road in the shopping mall, or on the internet by next day delivery. Everything we could possibly need. Consumers are the lifeblood of the industrial economy: it is the confidence of the mass of consumers that characterizes the health of the economy, for without an optimistic buying public there is recession, slump, depression and, finally, collapse. A perfect symbiotic relationship: the consumer has everything she wants, and the economy rises on the continued satisfaction of the consumer.

It’s not quite that simple, though, because without one critical hook, the consumer will quickly start to question the nature of the relationship — maybe it’s not so fulfilling after all, given that all that hard-earned money has to keep being pumped into the rumbling belly of the infinite beast. Unless there is something more, then the consumer might understand the absurdity of this endlessly cyclical, destructive, mind-hollowing culture: we all feel that emptiness and sense of pointlessness from time to time, don’t we? It doesn’t last long, though, because to question the consumer culture is to question ourselves: more than anything, the consumer identifies with the culture; the consumer is part of that culture.

Consumer is more than just a word — it is an identity.

Read the whole article here.

 

Related Articles:


The Miracle of Farming: Toward a Bio-Abundant Future

Charles and Perrine Hervé-Gruyer’s Le Ferme du Bec Hellouin is a celebrated model of innovative, ecological agriculture in Europe, connected to national and international organizations addressing food security, heralded by celebrity chefs as well as the Slow Food movement, and featured in the inspiring César and COLCOA award-winning documentary film, Demain (Tomorrow).In this excerpt from their […] Read More

Three Principles to Survive the Future

What guiding principles will you need to not just survive the future, but imagine a better one? Surviving the Future is a story drawn from the fertile ground of the late David Fleming’s extraordinary Lean Logic: A Dictionary for the Future and How to Survive It. That hardback consists of four hundred and four interlinked dictionary entries, […] Read More

Sow Seeds: Stop Walking Around Doing Nothing

“In the last one hundred years, 94 percent of seed varieties available at the turn of the century in America and considered a part of the human commons have been lost.”That’s one of the key takeaways in award-winning author and activist Janisse Ray’s book, The Seed Underground: A Growing Revolution to Save Food. In her book, Ray […] Read More

True or false? Figs contain dead wasps

They are trees of life and trees of knowledge. They are wish-fulfillers … rainforest royalty … more precious than gold. They are the fig trees, and they have affected humanity in profound but little-known ways. Gods, Wasps and Stranglers tells their amazing story.Fig trees fed our pre-human ancestors, influenced diverse cultures and played key roles […] Read More

Eight Seed-Saving Myths

You don’t have to move to Svalbard, Norway in order to have access to a seed bank.Author and plant breeder Carol Deppe believes that every gardener should have her own seed bank. Even if you aren’t a seed saver, you should have your own seed bank. Even if you never experience any disaster beyond the […] Read More
Follow us
Get every new post delivered to your inbox
Join millions of other followers
Powered By WPFruits.com