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Gordon Edgar: More Cheese-a-Topia Fun!

Thursday was my busiest day at CheeseCon. I had a book signing (with Tami Parr and Max McCalman) first thing in the morning, then I was going to do a panel discussion twice in the afternoon. Since my free room (in exchange for judging) at the Sheraton was up, I had moved to Capitol Hill the night before. The B&B owner seemed shocked that I was up and out so early. The other cheese guests were still sleeping!

I had an awesome 25 minute walk downtown to the conference hotel. Awesome because the nasty heat wave had broken and the weather felt like San Francisco. I was even able to wear my yearly cheese conference uniform. You may have seen it (I’m wearing it on the cover of the book, see left).

I didn’t carry the knife or the cheese though.

It was also awesome because I just love walking through the streets of Seattle. I have visited often enough that I have good associations and memories almost everywhere I go. It feels like home because I can walk around with an attitude saying “You know, Hamburger Mary’s/The Green Cat/aFLN/that weird combo leather-new age café used to be right there.” I also got to walk city streets flying my colors: Cheese and The 415 IMG_2891 (Thanks again for the buttons Emi!) Anyways, conference-wise, I was really touched at the signing. A lot of folks – some I’d known for years, some strangers – came up to tell me how much they liked the book. I was really touched. Usually signings are a very humbling event – people walk by trying not to make eye contact, I sit there trying not to cry – but this one really made me feel good. Thanks cheese community! Last year, I – publicly and in a personal letter – criticized the ACS for the conference panels and workshops being too big, too infomercial. When Sasha Davies — one of the main 2010 organizers – called and asked me to be on a retailer panel, and that the panel would do the same talk twice so that it could be broken down into smaller groups, well, I kinda had to say yes, even if I felt a little overwhelmed with responsibility this year. I’m really glad I did. “Last Stop: Cheese Shop” consisted of Nathan Aldridge (Murray’s Cheese),Megan Mullaney (Sickles Market), Carlos Souffrant (Zingerman’s), Tom Van Voorhees (Rogue Creamery) and me. Earlier in the day, five teams of cheesemongers had competed in the 2nd annual Merchandising competition which tested their knowledge, wrapping skills, and display abilities. They each made displays out of the same cheeses, of which my very bad picture is here: IMG_2910 As a panel, we (twice) broke our 80 person seminar into five small groups and spent a few minutes on each display, critiquing, praising and trying to draw out discussion of what worked and what didn’t. It was actually really fun even when someone told me, “I disagree with everything you just said.” (and no, it wasn’t her display). We then did a big Q&A where we discussed many things, my favorite from a distributor annoyed (I later assumed) at having to give so much free labor to a large chain who routinely demands it in exchange for slotting. They asked us if we required (or wanted) distributors to help re-set our cases. We mocked the very concept. It comes down to simple cheese pride. We all do cheese really differently than each other – I represented the only all pre-cut store, Carlos the all cut-to-order and the other folks somewhere in the middle — but there is one thing we all agree on: no one touches our cheese but us.


Recipe: Summer Herb Flower Vinegar

Olivia’s mom, Lola, is famous for her potato salad that seems so simple, but has a certain je ne sais quoi—the secret ingredient: chive-flower-infused vinegar. She recalls, “As a child I was enchanted by the apothecary bottles lined up on our kitchen shelves, stuffed with purple pompoms—I just knew there was magic happening inside.”This recipe […] Read More

Learn the Nutritional Secrets to Keeping Healthy Bones

Despite the millions consumers spend on calcium pills and the number of prescriptions for bone loss drugs they fill, worldwide there is an osteoporotic fracture every three seconds.Drugs that claim to prevent or redress bone loss can actually cause bones to crumble and break. Calcium supplements, fortified processed food, and pasteurized dairy don’t work because […] Read More

Food & Drink Sale! Save 35% on all Food & Drink books through August 1st

Here at Chelsea Green Publishing, we believe that it matters where our food comes from and how it is grown because a healthy food system is key to ensuring a resilient, sustainable, and healthy future for all of us. We’ve put ALL ourfood & drink books on sale for 35% off — but hurry it […] Read More

Recipe: Ginger-Apricot Mead

With reader interest in Sandor Ellix Katz’s Ginger Beer recipe, here’s another ginger concoction for summertime sipping: Ginger-Apricot Mead. Jereme Zimmerman, author of Make Mead Like a Viking, shares his recipe below, along with tips on sourcing local honey to make mead. When Jereme was in North Carolina earlier this year to present at the […] Read More

How-To: Foraging for Flavors to Fire Up Your Grill

If you love grilling, you are certain to know that various woods impart delicious smoky flavors to grilled meat, fish, and vegetables. In this excerpt from The New Wildcrafted Cuisine, author and self-described culinary alchemist Pascal Baudar offers foraging tips for finding the best woods and barks to add flavor to anything you toss on […] Read More
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