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Good Morning, Beautiful Business! The Memoir of a Social Entrepreneur

When Judy Wicks opened a restaurant in her Philadelphia home, she didn’t set out to change the world. But over the years she became not only a successful business woman but a game-changing activist, who, according to Inc. magazine enacted “more progressive business practices per square foot than any other entrepreneur.”

From pioneering the focus on local and humane foods in the White Dog Cafe, to laying down in front of a bulldozer to stop her block from being demolished by developers, Wicks let her heart lead her to find new ways of doing business. She went on to become a leader in the Social Venture Network, and from there spawned the Business Alliance for Local Living Economies when she realized that even “sustainable” business was following the old model of infinite growth. Organizations like Slow Money, Net Impact, Businesses for Social Responsibility, RSF Social Finance and more all grew out of the momentum Wicks helped sustain.

Now, in her memoir Good Morning, Beautiful Business, Judy Wicks shares lessons and insights from a life spent proving that business is the ideal driver for social change, and that community must be at the heart of local living economies. Judy says it best herself in the Preface, “Business, I learned, is about relationships. Money is simply a tool. What matters most are the relationships with everyone we buy from, sell to, and work with-and our relationships with Earth itself. My business was the way I expressed my love of life, and that’s made it a thing of beauty.” Continue reading the Preface below.

Good Morning, Beautiful Business is available now in both hardcover and paperback, and is 35% off this week.

“Once we say no to an immoral system, our next step is to build an alternative.” In this video, Judy describes how her mission developed, and how she became a food-economy pioneer.

Ben Cohen, cofounder of Ben & Jerry’s Ice Cream and an early inspiration to Judy, says of the book, “Judy Wicks is one of the most amazing women I have ever met.  She continues to blaze new paths on the road to a truly sustainable people-centered economy. This is a must-read book.”

The Philadelphia Inquirer agrees. The paper just published this profile of Wicks, as well as a review of the book.

Good Morning, Beautiful Business: Preface by Chelsea Green Publishing

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