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Chelsea Green Blog

Financial Post reviews The Earth’s Best Story

The Earth’s Best Story is a complicated tale of sweat, success, naivety, scheming and villainy, recounted by identical twin brothers who founded the first organic baby food company in the United States, only to have it scooped away from them.

The book is fascinating reading: a movie-like entrepreneurial dream realized through stubborn determination and perseverance that ends with a nearly Shakespearean denouement.

The brothers alternate the narrative, beginning with their shared idealism for making the world a better place by developing a nutritious, organic line of food that was safe and healthy for babies.

They are candid about how they started out with next to no skills or connections to draw on to bring their dream to fruition and how they made a series of mistakes that would have derailed nearly anyone else.

The book traces their awkward development into entrepreneurs, the struggle to develop a saleable product that met their ideals and the desperate, never-ending efforts to scrounge up financing. And, how, just when everything seemed poised to pay off for them, it fell apart.

The Kosses’ description of the way some of their investors, and subsequently some of the executives, schemed to oust the brothers from control of the company they created, is gut-wrenching and it’s obvious the wounds are still raw, more than 20 years after the events.

The Earth’s Best brand is now part of a stable of natural-foods controlled by The Hain Celestial Group and the brothers have moved on to other projects. Their memoir is both cautionary and inspirational. Read the original review, “A Cautionary Tale of Idealism vs. Business,” by Laura Ramsey, here. Ron and Arnie Koss are the authors of The Earth’s Best Story: A Bittersweet Tale of Twin Brothers Who Sparked an Organic Revolution.


Born on Third Base: A Q&A with Author and Inequality Activist Chuck Collins

As inequality grabs headlines, steals the show in presidential debates, and drives deep divides between the haves and have nots in America, class war brews. Does it have to be this way?Can we suspend both class wars long enough to consider a new way forward? Is it really good for anyone that most of society’s […] Read More

Three Principles to Survive the Future

What guiding principles will you need to not just survive the future, but imagine a better one? Surviving the Future is a story drawn from the fertile ground of the late David Fleming’s extraordinary Lean Logic: A Dictionary for the Future and How to Survive It. That hardback consists of four hundred and four interlinked dictionary entries, […] Read More

The 5 Rules of Lean Thinking

Are you ready to co-create the future? These 5 Rules of Lean Thinking are a useful tool as we set out to collectively invent a post-market future.Surviving the Future is a story drawn from the fertile ground of the late David Fleming’s extraordinary Lean Logic: A Dictionary for the Future and How to Survive It. That […] Read More

Solar Dollars: Promote Renewable Energy & Support Local Economies

How can you use the sun as a way to not only generate renewable energy, but support the local economy and provide interest-free financing for utility companies?Author Thomas Greco (The End of Money and the Future of Civilization) has the answer: Solar Dollars!In a recent post on this blog (Beyond Money), Greco makes the case […] Read More

Using Permaculture Principles to Design Resilient Cities

The Permaculture City begins in the garden but takes what we have learned there and applies it to a much broader range of human experience; we’re not just gardening plants but people, neighborhoods, and even cultures.Author Toby Hemenway (Gaia’s Garden) lays out how permaculture design can help towndwellers solve the challenges of meeting our needs […] Read More
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