Chelsea Green Publishing

Chelsea Green Blog

Financial Post reviews The Earth’s Best Story

The Earth’s Best Story is a complicated tale of sweat, success, naivety, scheming and villainy, recounted by identical twin brothers who founded the first organic baby food company in the United States, only to have it scooped away from them.

The book is fascinating reading: a movie-like entrepreneurial dream realized through stubborn determination and perseverance that ends with a nearly Shakespearean denouement.

The brothers alternate the narrative, beginning with their shared idealism for making the world a better place by developing a nutritious, organic line of food that was safe and healthy for babies.

They are candid about how they started out with next to no skills or connections to draw on to bring their dream to fruition and how they made a series of mistakes that would have derailed nearly anyone else.

The book traces their awkward development into entrepreneurs, the struggle to develop a saleable product that met their ideals and the desperate, never-ending efforts to scrounge up financing. And, how, just when everything seemed poised to pay off for them, it fell apart.

The Kosses’ description of the way some of their investors, and subsequently some of the executives, schemed to oust the brothers from control of the company they created, is gut-wrenching and it’s obvious the wounds are still raw, more than 20 years after the events.

The Earth’s Best brand is now part of a stable of natural-foods controlled by The Hain Celestial Group and the brothers have moved on to other projects. Their memoir is both cautionary and inspirational. Read the original review, “A Cautionary Tale of Idealism vs. Business,” by Laura Ramsey, here. Ron and Arnie Koss are the authors of The Earth’s Best Story: A Bittersweet Tale of Twin Brothers Who Sparked an Organic Revolution.


Author Petra Kuenkel: The Art of Leading Collectively

More than ever before, there is a focus on new, collective forms of leadership—and an urgency to get collective change processes underway, all over the world. What’s behind the recent push to move collective leadership to the fore? Whether we find ourselves in societal or organizational change, it requires collective energy and drive to bring […] Read More

Author David Stroh: First Steps to Becoming a Systems Thinker

Systems thinking is often seen as something relegated to scientific and business analysis – economics, resource depletion, and climate. However, Systems Thinking for Social Change focuses on how to use systems thinking to make breakthrough progress on intransigent social problems. We asked author David Stroh how this approach can make an impact, and how readers […] Read More

Use Systems Thinking to Make Lasting Social Change

What can be done when our best intentions create unintended problems—such as temporary shelters increasing homelessness or food aid accelerating starvation?After decades of helping change-makers in the nonprofit, public, and private sectors address tough social problems, systems-thinking expert David Stroh shares the pioneering framework that both demystifies systems thinking and shows how it can lead […] Read More

Recipe: How to Make the Perfect Pancake

When most people think pancakes, they think breakfast. But for Amy Halloran, breakfast is only the start.Halloran, author of The New Bread Basket, is a self-described pancake connoisseur. From a young age, she was entranced by the magic of bubbly batter rising to fluffy cakes on the griddle. Over time, her love of pancakes developed […] Read More

Inside the Rise of the Local Grains Movement

Our daily bread. Breaking bread together. Bread and butter. These are all common phrases that reflect bread’s foundational role in our diet and in the building of our civilization. The stored energy of grain first allowed our ancestors to shift from nomadic hunting and gathering to building settled communities—even great cities. So why in an […] Read More
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