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Chelsea Green Blog

Even BusinessWeek knows that organic food is in trouble

I don’t mean to knock BW, but I don’t normally think of it as a journal of the Green Frontier. Still, credit where credit is due — this is their cover story on the death of a good idea. You got your letter of the law, you got your spirit of the law, and then you’ve got your global-corporate-market-capitalist wink-and-nod of the law.

OCTOBER 16, 2006

COVER STORY

The Organic Myth
Pastoral ideals are getting trampled as organic food goes mass market

By Diane Brady

Next time you’re in the supermarket, stop and take a look at Stonyfield Farm yogurt. With its contented cow and green fields, the yellow container evokes a bucolic existence, telegraphing what we’ve come to expect from organic food: pure, pesticide-free, locally produced ingredients grown on a small family farm.

So it may come as a surprise that Stonyfield’s organic farm is long gone. Its main facility is a state-of-the-art industrial plant just off the airport strip in Londonderry, N.H., where it handles milk from other farms. And consider this: Sometime soon a portion of the milk used to make that organic yogurt may be taken from a chemical-free cow in New Zealand, powdered, and then shipped to the U.S. True, Stonyfield still cleaves to its organic heritage. For Chairman and CEO Gary Hirshberg, though, shipping milk powder 9,000 miles across the planet is the price you pay to conquer the supermarket dairy aisle. “It would be great to get all of our food within a 10-mile radius of our house,” he says. “But once you’re in organic, you have to source globally.”

Hirshberg’s dilemma is that of the entire organic food business. Just as mainstream consumers are growing hungry for untainted food that also nourishes their social conscience, it is getting harder and harder to find organic ingredients. There simply aren’t enough organic cows in the U.S., never mind the organic grain to feed them, to go around. Nor are there sufficient organic strawberries, sugar, or apple pulp — some of the other ingredients that go into the world’s best-selling organic yogurt.

[cont’d]


New French edition of The Resilient Farm and Homestead available

Great news for French-speaking fans of Ben Falk’s The Resilient Farm and Homestead: An Innovative Permaculture and Whole Systems Design Approach. The French language translation is now available from Imagine Un Colibri, from French booksellers, and on Amazon.fr. Falk’s book is a technical manual that details the strategies he and his team have developed for […] Read More

How to Make Biochar

Doing some spring cleaning around your property? By making biochar from brush and other hard-to-compost organic material, you can improve soil—it enhances nutrient availability and also enables soil to retain nutrients longer. This excerpt from The New Farmer’s Almanac, Volume 3, explains how to get started. To make biochar right in your garden, start by […] Read More

Generosity as Activism, and Other Homesteading Principles to Live By

“Like everyone I know, we occasionally find ourselves faced with a decision to which there is no obvious answer,” says Ben Hewitt, coauthor of The Nourishing Homestead. “Do we borrow money to build a bigger barn, or do we keep getting by with what we have? Do we spend our meager savings on trees and […] Read More

Pass the Walnut Syrup?

Everyone knows and loves maple syrup, and in some states (like Chelsea Green’s home state of Vermont), it’s big business. However, it’s a widespread myth that maples are the only trees that can be tapped to produce sap, according to Michael Farrell, sugarmaker and director of Cornell University’s Uihlein Forest. Sap can also be collected […] Read More

4 Books for Growing Food in Winter

Don’t let cold weather stop you from producing and enjoying your own food. For many, the coming of winter simply means cultivation moves indoors or under cover. Small farmers, homesteaders, home gardeners, and commercial growers can extend the growing season with techniques outlined in these essential books. There’s no need for urbanites and small-space dwellers […] Read More
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