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Even BusinessWeek knows that organic food is in trouble

I don’t mean to knock BW, but I don’t normally think of it as a journal of the Green Frontier. Still, credit where credit is due — this is their cover story on the death of a good idea. You got your letter of the law, you got your spirit of the law, and then you’ve got your global-corporate-market-capitalist wink-and-nod of the law.
OCTOBER 16, 2006 COVER STORY The Organic Myth Pastoral ideals are getting trampled as organic food goes mass market By Diane Brady Next time you’re in the supermarket, stop and take a look at Stonyfield Farm yogurt. With its contented cow and green fields, the yellow container evokes a bucolic existence, telegraphing what we’ve come to expect from organic food: pure, pesticide-free, locally produced ingredients grown on a small family farm. So it may come as a surprise that Stonyfield’s organic farm is long gone. Its main facility is a state-of-the-art industrial plant just off the airport strip in Londonderry, N.H., where it handles milk from other farms. And consider this: Sometime soon a portion of the milk used to make that organic yogurt may be taken from a chemical-free cow in New Zealand, powdered, and then shipped to the U.S. True, Stonyfield still cleaves to its organic heritage. For Chairman and CEO Gary Hirshberg, though, shipping milk powder 9,000 miles across the planet is the price you pay to conquer the supermarket dairy aisle. “It would be great to get all of our food within a 10-mile radius of our house,” he says. “But once you’re in organic, you have to source globally.” Hirshberg’s dilemma is that of the entire organic food business. Just as mainstream consumers are growing hungry for untainted food that also nourishes their social conscience, it is getting harder and harder to find organic ingredients. There simply aren’t enough organic cows in the U.S., never mind the organic grain to feed them, to go around. Nor are there sufficient organic strawberries, sugar, or apple pulp — some of the other ingredients that go into the world’s best-selling organic yogurt. [cont’d]


10 Books to Curl Up With This Winter

William Wordsworth was right when he said, “Nature never did betray the heart that loved her.” Nevertheless, the cold, dark days of winter can still get the best of even Nature’s most tenderhearted admirer. What’s one to do? We here at Chelsea Green have concocted the perfect cabin fever remedy with our suggested winter reading […] Read More..

Draft Power: The Life-Affirming Alternative to “Big Ag”

Farmers young and old are seeking new ways to shrink their carbon footprint and promote more ecologically friendly ways of getting chores done. So, what’s a modern farmer to do? For some, the centuries old approach of using draft animals—especially horses—is offering a very 21st century solution. Read More..

Top 8 Chelsea Green Books the Self-Styled Oregon Militia Should Read

The ongoing armed militia occupation of the Malheur National Wildlife Refuge in Oregon is showing no signs of ending — so, rather than send them snacks, or sex toys, we had an idea: Send them a book! Better yet, send them several Chelsea Green books. Don’t worry, we’ve picked five key titles that we think […] Read More..

A Book for the Fruit Nerd on Your Holiday Gift List

Have a fruit enthusiast on your holiday shopping list this year? Then give the gift that Booklist calls, “a thorough investigation of one wonderful fruit”—The Book of Pears by Joan Morgan.Sure cherries, plums, peaches, and other fruits have their unique qualities, but nothing quite compares to the pear’s luscious texture, richness of taste, and fragrance reminiscent […] Read More..

Unlock the Secret to the Perfect Salad with Soil Sprouts

As the weather gets colder and seasonal produce only means root vegetables, we begin to dream about fresh greens and colorful salads. Without a greenhouse or expensive equipment, it’s hard to imagine a reality in which you can have fresh and local greens every day. Luckily, Peter Burke has a method: in his book Year-Round Indoor […] Read More..
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