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Even BusinessWeek knows that organic food is in trouble

I don’t mean to knock BW, but I don’t normally think of it as a journal of the Green Frontier. Still, credit where credit is due — this is their cover story on the death of a good idea. You got your letter of the law, you got your spirit of the law, and then you’ve got your global-corporate-market-capitalist wink-and-nod of the law.
OCTOBER 16, 2006 COVER STORY The Organic Myth Pastoral ideals are getting trampled as organic food goes mass market By Diane Brady Next time you’re in the supermarket, stop and take a look at Stonyfield Farm yogurt. With its contented cow and green fields, the yellow container evokes a bucolic existence, telegraphing what we’ve come to expect from organic food: pure, pesticide-free, locally produced ingredients grown on a small family farm. So it may come as a surprise that Stonyfield’s organic farm is long gone. Its main facility is a state-of-the-art industrial plant just off the airport strip in Londonderry, N.H., where it handles milk from other farms. And consider this: Sometime soon a portion of the milk used to make that organic yogurt may be taken from a chemical-free cow in New Zealand, powdered, and then shipped to the U.S. True, Stonyfield still cleaves to its organic heritage. For Chairman and CEO Gary Hirshberg, though, shipping milk powder 9,000 miles across the planet is the price you pay to conquer the supermarket dairy aisle. “It would be great to get all of our food within a 10-mile radius of our house,” he says. “But once you’re in organic, you have to source globally.” Hirshberg’s dilemma is that of the entire organic food business. Just as mainstream consumers are growing hungry for untainted food that also nourishes their social conscience, it is getting harder and harder to find organic ingredients. There simply aren’t enough organic cows in the U.S., never mind the organic grain to feed them, to go around. Nor are there sufficient organic strawberries, sugar, or apple pulp — some of the other ingredients that go into the world’s best-selling organic yogurt. [cont’d]


How to Design Swales for Optimum Water Flow

May has arrived! The birds are chirping, flowers are budding, and it’s time to officially celebrate Permaculture Month.Throughout the next few weeks, we are putting our pioneering permaculture authors to work for you in our “Ask the Experts” series. If you are looking to become a better permaculturalist, there’s still time to participate. Submit your questions here.Today’s topic is […] Read More

Radical Ruminations of a Home Gardener

The editors here at Chelsea Green are constantly seeking out what’s new and important in the world of sustainable living. As part of an occasional blog series, our editors are sharing what they’ve been reading, researching, or just plain pondering. Below Senior Editor Fern Marshall Bradley daydreams about the coming growing season and reflects on some radical gardening ideas inspired by Maine farmer […] Read More

Not Level? No Problem. How to Build a Greenhouse on a Slope

Have you ever considered building a greenhouse on sloped terrain? It may not seem like the “perfect spot,” but as permaculture designer and farmer Shawn Jadrnicek points out, a sloped site for a greenhouse offers a bonus that a level site does not—the ability to use gravity to harvest rainwater.In his groundbreaking new book, The Bio-Integrated Farm, Jadrnicek offers in-depth information […] Read More

Ask the Experts: Submit Your Permaculture Questions Now

Attention all growers, food-lovers, and green-living enthusiasts, we are once again celebrating Permaculture Month by putting our pioneering permaculture authors to work for you.Chelsea Green is proud to publish and distribute some of the most recognized, and award-winning, names in permaculture, and we’re making several of them available to our readers to answer any and all […] Read More

Hands-On Learning: School of The New American Farmstead

This summer, twelve of our authors (plus Chelsea Green’s own President and Publisher) will be leading hands-on intensive courses at Sterling College in Craftsbury, Vermont.These workshops, classes, and certifications will inspire you, equip you with marketable skills, and provide you with new perspectives on integrated, community-centered farming and food production.Engage your SensesThe hands-on courses will […] Read More
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