Chelsea Green Publishing

Chelsea Green Blog

Connecting with Your Farmer: the Traceability Revolution

Now this is a great idea. FindtheFarmer is a Web site that helps connect you to your food by linking back to the original farmer that grew the grain that became the bread in your BLT. It’s just one of several Web sites helping people connect to their food in a way that’s been mostly lost to us through the industrialization of the food supply.

It’s funny how technology seems to be coming full circle, to both expand and shrink our world: technology created distance and anonymity between farmer and eater, and now technology is pointing the way backwards.

From the New York Times:

The maker of Stone-Buhr flour, a popular brand in the western United States, is encouraging its customers to reconnect with their lost agrarian past, from the comfort of their computer screens. Its Find the Farmer Web site and special labels on the packages let buyers learn about and even contact the farmers who produced the wheat that went into their bag of flour.

The underlying idea, broadly called traceability, is in fashion in many food circles these days. Makers of bananas, chocolates and other foods are also using the Internet to create relationships between consumers and farmers, mimicking the once-close ties that were broken long ago by industrialized food manufacturing.

Traceability can be good for more than just soothing the culinary consciences of foodies. Congress is also studying the possibility of some kind of traceability measure as a way to minimize the impact of food scares like the recent peanut salmonella crisis.

The theory: if food producers know they’re being watched, they’ll be more careful. The Stone-Buhr flour company, a 100-year-old brand based in San Francisco, is giving the buy-local food movement its latest upgrade. Beginning this month, customers who buy its all-purpose whole wheat flour in some Wal-Mart, Safeway and other grocery chains can go to findthefarmer .com, enter the lot code printed on the side of the bag, and visit with the company’s farmers and even ask them questions.

“The person who puts that scone in their mouth can now say, ‘Oh my God, there’s a real person behind this,’ ” said Read Smith, 61, who runs Cherry Creek Ranch, a 10,000-acre farm and cattle ranch in Eastern Washington. “They are going to bite into that bread or pastry and know whose hands were on the product.”

Read the whole article here.


Tips on No-Till Farming and Cover Crops

In the below Q&A, author and permaculture designer Shawn Jadrnicek answers questions about no-till farming and the use of cover crops from two readers (one from North Carolina, and the other from Nova Scotia). In his groundbreaking book, The Bio-Integrated Farm, Jadrnicek provides in-depth information on water flow management along with projects that use the free forces of nature—gravity, […] Read More

Reimagining Restoration as a Radical Act

Finding ways to manage “invasive” species as we’ve come to know them has sparked a vigorous debate within conservation and restoration communities, as well as farmers, gardeners, and permaculturalists.In her thought-provoking book Beyond the War on Invasive Species, author Tao Orion urges us to rethink and reimagine restoration as a way to break out of […] Read More

What Can Wisteria Do For Your Forest Garden?

Jerome Osentowski, founder of the Central Rocky Mountain Permaculture Institute (CRMPI) in Basalt, Colorado, is one of North America’s most accomplished permaculture designers and author of the new groundbreaking book, The Forest Garden Greenhouse. Part case-study of CRMPI’s innovative greenhouses and part how-to primer, Osentowski’s book shows that bringing the forest garden indoors is possible, even on […] Read More

Tips on Perennial Crops with Eric Toensmeier

Eric Toensmeier is the award-winning author of Perennial Vegetables, Paradise Lot, and most recently The Carbon Farming Solution—a groundbreaking new book that treats agriculture as an important part of the climate change solution, rather than a global contributor to the problem. As part of our “Ask the Expert” series going on throughout the month of May to celebrate […] Read More

How to Design Swales for Optimum Water Flow

May has arrived! The birds are chirping, flowers are budding, and it’s time to officially celebrate Permaculture Month.Throughout the next few weeks, we are putting our pioneering permaculture authors to work for you in our “Ask the Experts” series. If you are looking to become a better permaculturalist, there’s still time to participate. Submit your questions here.Today’s topic is […] Read More
Follow us
Get every new post delivered to your inbox
Join millions of other followers
Powered By WPFruits.com