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Coming Soon to a (Legal) Store Near You: Marijuana?

Is marijuana the “new beer?” A new, eye-catching advertisement from the Marijuana Policy Project (MPP) emphasizes that marijuana is a safer, more desirable option than alcohol.

The ad was scheduled to air 72 times during NASCAR’s Brickyard 400 races but officials pulled it at the last minute as to protect the family-oriented audience at their event. Though many did not see the controversial ad at the races, it has spurred a heated discussion of the pros and cons of legalizing marijuana and questions about the safety of regulated substances. See the ad for yourself:

This same controversy and conversation led to the legalization of marijuana in Colorado in 2012, as well as the changing laws and policies in many other states.

The new updated and expanded edition of Marijuana is Safer reinforces the resonating message that marijuana is safer than alcohol. In addition to all the research and information in the first edition that exposes marijuana myths and reveals facts about the relative safety of the drug, this new edition includes a chapter on the Colorado victory, updates to the research that supports that marijuana is less harmful than alcohol, and information so that supporters can use Colorado as a model for change.

This updated and expanded edition of Marijuana is Safer is available now and on sale for 35% off for one week (until August 12, 2013).

In 2005-2007, pro-marijuana groups in Colorado began advocating for the legalization of the use of marijuana for medical purposes. In 2009, the regulation of medical use of marijuana was written into law. From that point to the 2012 presidential election, groups such as Sensible Colorado, Safer Alternative For Enjoyable Recreation (SAFER), MPP and many others started lobbying for the regulation and legalization of recreational marijuana use for all adults.

Fox, Armentano, and Tvert assert that, “The entire ‘Marijuana is safer than alcohol’ campaign had been designed for one purpose: to ensure that voters would not be afraid of cannabis when it came time to vote for its legalization…If all went according to plan, when deciding whether to regulate marijuana in a manner similar to alcohol, voters would acknowledge cannabis as a less harmful alternative to alcohol, rather than an equally or more harmful vice. They would be able to vote ‘Yes’ with confidence instead of voting ‘No’ in fear.”

The change in public attitudes, as well as the campaign message itself, helped to win the vote in Colorado in 2012, and could work elsewhere. The topic has become such a national discussion that CNN’s Dr. Sanjay Gupta is devoting a whole documentary on it — titled “Weed” — this coming weekend.

Show your support by reading the book, sharing it with friends and helping the Marijuana is Safer Facebook page reach over one million likes to further spread the message of a safer alternative to alcohol.

Read the foreword below.


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