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Chelsea Green Launches Sustainable Erotica Imprint: Apocalyptica

UPDATE: April Fools! We’re not really starting a new imprint for green erotica, but thanks to everyone who shared our prank. Stay up to date with our (actual) latest releases by signing up for our e-newsletter here.

After nearly thirty years as the go-to publisher for all things sustainable, Chelsea Green is thrusting itself into new, fertile fields with the launch of Apocalyptica (™), a new eBook-only imprint for “green” erotica.

President and Publisher Margo Baldwin is excited about this new direction, and sees huge potential, “When I saw the runaway success of Fifty Shades of Grey, I thought, you know they’ve really got something there. But who’s writing erotica for the permaculture activists, horse farmers, fermentos, and orchardists? No one.  It’s an open market. We decided to jump in bed right away.”

Fifty Shades of Grey, the E.L. James trilogy of erotic novels that began as self-published fan fiction, exploded onto The New York Times bestseller list in recent years, reportedly selling more than 35 million U.S. copies.

Chelsea Green, which will celebrate it’s 30th anniversary in 2014, decided to use some of the proceeds from its record-breaking sales year of 2012 to jump-start its erotic imprint.

Chelsea Green’s Apocalyptica (™) imprint will focus on stories that speak to the often hidden, sensual, and romantic world of homesteaders, preppers, doomers, and sustainable living devotees. From Gaia-themed romance novels to practical, how-to manuals on growing and making your own aphrodisiacs and pleasure aids, the Apocalyptica imprint will couple nicely with Chelsea Green’s conventional DIY and how-to books.

Forthcoming titles in 2013-2014 include:

  • Peak Love: Renewing Romance in a Post-Oil World
  • Holistic Hot Beds: Heating Up the Garden
  • The Four-Season Lover: Strategies for Love in Cold Climates
  • Life, Liberty, and the Pursuit of Pleasure: The Escalating Battle Over Deciding Who We Can Love
  • Local Dollars, Local Love: How to Shift Relationships from the Boardroom to the Bedroom
  • The Polyamorous Handbook: Planning. Erecting. Using. Maintaining.

Why Apocalyptica? Easy: With all the doom and gloom in the world, Chelsea Green decided that at least one publisher should focus on what remains good — love. Sustainable, holistic, and organic love.

Why now? Simple. The imprint’s tagline says it all: “What’s hotter than the end of the world?”

Originally posted April 1, 2013


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