Coming off a strong financial finish for the year, Vermont-based independent book publisher Chelsea Green today announced a series of new hires and strategic reorganization for 2012.
“We had a very strong finish to the year, with significant growth overall for both print and digital. We remain focused on the content, acquiring the very best books in our niche, but we’re also strategically experimenting with digital content and enhanced ebooks,” said Margo Baldwin, President and Publisher of Chelsea Green.
In 2011, Chelsea Green reorganized its in-house sales staff to focus its efforts on key markets — such as book trade, library, academic, corporate and special sales, and digital — rather than geographic territories. In 2012, Chelsea Green is returning to using independent commission groups to represent its books to the independent bookstores, where it has spearheaded an innovative branded area program with select stores.
In 2012, Chelsea Green expects to expand its digital book offerings and further enhance its online presence as an effort to further meet the needs of its readers and to help build a stronger sense of community around the company mission, its books, and authors.
To further its digital book development across multiple ebook platforms and to introduce enhanced ebooks for key titles, Chelsea Green hired Justin Nisbet, formerly of Workman Publishing, as its director of digital development.
To augment its communications and outreach strategy with its readers and its community, Shay Totten, a longtime journalist and former editorial director at Chelsea Green, has been named communications director.
Chelsea Green also hired Melissa Jacobson, formerly of Quirk Books, as its in-house book designer in order to better handle the demands — and costs — of ebook production.
In addition, Chelsea Green opened up an office in Burlington, VT, in late 2011. This office houses key communications, website, and author-events staff. Moving these functions to a new office was an effort by Chelsea Green to attract high-quality talent in a more urban setting, said Baldwin.