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Amory Lovins Explains It All: How Business Can Lead the March Toward a Renewable Future

One of our latest books isn’t by just an amazing activist-author, it’s by an amazing think-and-do-tank as well! 

Reinventing Fire: Bold Business Solutions for the New Energy Era takes a hard look at current technology and explains, carefully and objectively, how it’s possible to leave fossil fuels behind in just 40 years — and why it’s necessary. But far from being a dreamy manifesto (which, don’t get us wrong, we also appreciate!) Reinventing Fire is full of practical solutions. 

Amory Lovins and Rocky Mountain Institute have investigated the renewable energy possibilities and this book is a report on how we can make it happen, and why we must. Here’s a recent blog post from RMI, sharing a video of Amory saying just this. Enjoy!

Oil and coal have built our civilization, created our wealth and enriched the lives of billions. Yet their rising costs to our security, economy, health and environment are eroding and starting to outweigh their benefits.

The good news is that the tipping point where alternatives work better and compete on pure cost is not decades in the future; it is here and now. And that tipping point has become the fulcrum of economic transformation.

Listen to RMI Chief Scientist Amory Lovins explain to Merrill Lynch’s Pamela Faatz how Reinventing Fire offers a new vision that can revitalize business models and end-run Washington gridlock.

“America is equipped in entrepreneurship, capital and technical skills to lead this revolution,” Lovins says. “And, by using our most effective institutions – the dynamism of the private sector – this is a transition business can lead. So let’s roll.”

Reposted from RMI.org.


New French edition of The Resilient Farm and Homestead available

Great news for French-speaking fans of Ben Falk’s The Resilient Farm and Homestead: An Innovative Permaculture and Whole Systems Design Approach. The French language translation is now available from Imagine Un Colibri, from French booksellers, and on Amazon.fr. Falk’s book is a technical manual that details the strategies he and his team have developed for […] Read More

Prepare! Keep a Grab-n-Go Survival Kit Handy

Are you prepared in the event of a sudden emergency? Blizzard, earthquake, insurrection after the inauguration? We know a lot of people are wondering what’s coming next in the US, as well as the world, given terrorism, politics, and global warming, among other threats. In this excerpt from When Technology Fails, a popular book on […] Read More

A Bloggin’ We Shall Go: Your Favorite Blog Posts from 2016

Ah, 2016 – where did the time fly? It seems like only earlier this year we were excited about designing swales and getting to know more about no-till farming, and we ended up focusing on the heart, ketogenic diets and seeking a bio-abundant future. While the top 7 blog posts of the year don’t exactly […] Read More

Yes, America We Can Make It … Really

Uncertainty got you down? The political world may seem like it’s crumbling around us, but this we know: We can make it, America. Literally, we can make things. Houses. Gardens. Food. Below we’ve selected some of our classic how-to and DIY books (and some new favorites) to help you sustain your self, family, and community. […] Read More

Chelsea Green on Instagram: Our Most Popular Photos of 2016

What a year for Chelsea Green on Instagram! We began the year with 500 followers and are now fast approaching 4,000 photo-loving brewers, gardeners, cheesemakers, permaculturists, foodies, seed-savers, homesteaders, foragers, and more. Our most popular posts of 2016 say a lot about what makes you happy: mushrooms, innovative garden designs and techniques, tiny cabins, and […] Read More
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