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Chelsea Green Blog

Amory Lovins Explains It All: How Business Can Lead the March Toward a Renewable Future

One of our latest books isn’t by just an amazing activist-author, it’s by an amazing think-and-do-tank as well! 

Reinventing Fire: Bold Business Solutions for the New Energy Era takes a hard look at current technology and explains, carefully and objectively, how it’s possible to leave fossil fuels behind in just 40 years — and why it’s necessary. But far from being a dreamy manifesto (which, don’t get us wrong, we also appreciate!) Reinventing Fire is full of practical solutions. 

Amory Lovins and Rocky Mountain Institute have investigated the renewable energy possibilities and this book is a report on how we can make it happen, and why we must. Here’s a recent blog post from RMI, sharing a video of Amory saying just this. Enjoy!

Oil and coal have built our civilization, created our wealth and enriched the lives of billions. Yet their rising costs to our security, economy, health and environment are eroding and starting to outweigh their benefits.

The good news is that the tipping point where alternatives work better and compete on pure cost is not decades in the future; it is here and now. And that tipping point has become the fulcrum of economic transformation.

Listen to RMI Chief Scientist Amory Lovins explain to Merrill Lynch’s Pamela Faatz how Reinventing Fire offers a new vision that can revitalize business models and end-run Washington gridlock. “America is equipped in entrepreneurship, capital and technical skills to lead this revolution,” Lovins says. “And, by using our most effective institutions – the dynamism of the private sector – this is a transition business can lead. So let’s roll.” Reposted from

The Limits to Growth and Greece: Systemic or Financial Collapse?

Could it be that the ongoing Greek collapse is a symptom of the more general collapse that the Limits to Growth model generates for the first two decades of the 21st century? Author Ugo Bardi (Extracted: How the Quest for Mineral Wealth is Plundering the Planet) examines the correlation between what is unfolding between Greece […] Read More..

Permaculture Q&A: Mulching Options for Your Garden

As Permaculture Month continues, we are making our expert authors available to answer your burning permaculture questions. If you have a question to submit, fill out this form. This week, Lottie from Florida asked if there are other garden mulch options that are as effective as hay. Josh Trought, one of our soil building and garden management […] Read More..

Designing Your Own Solar Cooker & Dehydrator

In today’s world, nearly everything we use, from phones and computers to cars and kitchen appliances, requires energy derived from fossil fuels. Wouldn’t it be nice to offset some of that energy use by harnessing the renewable power of the sun? Josh Trought, founder of D Acres—an educational center in New Hampshire that researches, applies, […] Read More..

Building a Sustainable Community: The D Acres Model

If you were going to create a community-based homestead or farm from scratch, where would you start? What building materials would you use? What crops would you grow and what animals would you raise? How would you develop an organizational structure and connect with your community? And, how would you make sure all of this […] Read More..

A Man Apart: Remembering Bill Coperthwaite’s Radical Life

A Man Apart is the story—part family memoir and part biography—of Peter Forbes and Helen Whybrow’s longtime friendship with Bill Coperthwaite (A Handmade Life), whose unusual, and even radical, life and fierce ideals helped them examine and understand their own. Framed by Coperthwaite’s sudden death and brought alive through the month-long adventure of building with […] Read More..