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Amory Lovins Explains It All: How Business Can Lead the March Toward a Renewable Future

One of our latest books isn’t by just an amazing activist-author, it’s by an amazing think-and-do-tank as well! 

Reinventing Fire: Bold Business Solutions for the New Energy Era takes a hard look at current technology and explains, carefully and objectively, how it’s possible to leave fossil fuels behind in just 40 years — and why it’s necessary. But far from being a dreamy manifesto (which, don’t get us wrong, we also appreciate!) Reinventing Fire is full of practical solutions. 

Amory Lovins and Rocky Mountain Institute have investigated the renewable energy possibilities and this book is a report on how we can make it happen, and why we must. Here’s a recent blog post from RMI, sharing a video of Amory saying just this. Enjoy!

Oil and coal have built our civilization, created our wealth and enriched the lives of billions. Yet their rising costs to our security, economy, health and environment are eroding and starting to outweigh their benefits.

The good news is that the tipping point where alternatives work better and compete on pure cost is not decades in the future; it is here and now. And that tipping point has become the fulcrum of economic transformation.

Listen to RMI Chief Scientist Amory Lovins explain to Merrill Lynch’s Pamela Faatz how Reinventing Fire offers a new vision that can revitalize business models and end-run Washington gridlock.

“America is equipped in entrepreneurship, capital and technical skills to lead this revolution,” Lovins says. “And, by using our most effective institutions – the dynamism of the private sector – this is a transition business can lead. So let’s roll.”

Reposted from RMI.org.


Get Ready, Get Resilient

Are you resilient? How about we put your answer to the test, literally. Now, we know that assessment is always an important, albeit imperfect, subjective, and incomplete tool. In order to understand one’s skill in living a resilient lifestyle, Ben Falk, author of the award-winning The Resilient Farm and Homestead, developed the following assessment tool. […] Read More

Happy Holidays from Chelsea Green Publishing!

Today we kick off our Holiday Sale — with 35% off every purchase at our online bookstore. Simply use the code CGS16 at checkout from now until the end of the year. Along with this great discount, we are offering free shipping on any order over $100*. Are there homesteaders or organic gardeners on your […] Read More

The 5 Rules of Lean Thinking

Are you ready to co-create the future? These 5 Rules of Lean Thinking are a useful tool as we set out to collectively invent a post-market future. Surviving the Future is a story drawn from the fertile ground of the late David Fleming’s extraordinary Lean Logic: A Dictionary for the Future and How to Survive […] Read More

Imagination, Purpose & Flexibility: Creating an Independent Farmstead – Q&A (part 1)

Twenty years ago, the land that authors Shawn and Beth Dougherty purchased and have come to name the Sow’s Ear was deemed “not suitable for agriculture” by the state of Ohio. Today, their family raises and grows 90% of their own food. Such self-sufficiency is largely the result of basing their farming practices around intensive […] Read More

Using Permaculture Principles to Design Resilient Cities

The Permaculture City begins in the garden but takes what we have learned there and applies it to a much broader range of human experience; we’re not just gardening plants but people, neighborhoods, and even cultures. Author Toby Hemenway (Gaia’s Garden) lays out how permaculture design can help towndwellers solve the challenges of meeting our […] Read More
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