Journey for the Planet

A Kid's Five Week Adventure to Create an Earth-friendly Life

"Journey for the Planet . . . is an environmental adventure. . . . Much more than planting seeds in a milk carton and watching them grow . . . The focus is on everyday habits and how to take action. . . . There was no mistaking the feeling of empowerment and seriousness of purpose which rippled through the fifth graders [who completed the program]."

—The New York Times

Journey for the Planet: A Kid's 5-Week Adventure to Create an Earth-Friendly Life is a fun, engaging illustrated workbook for every child who wants to make a difference for the world. Drawing on his successful EcoTeam workbook, which sold over 250,000 copies through a unique grassroots distribution model, environmental change pioneer David Gershon guides children through a series of action steps that can impact both climate change and the environment as a whole.

The book's core message is one of empowerment. Taught by a series of animal characters, each of its 46 action lessons illustrates in clear, accessible language exactly how a simple change in the child's behavior can positively impact the environment. The book's pilot program, which engaged 4,000 children in schools across the country, was praised by teachers, students and parents alike as an invaluable resource that empowers kids with the precious knowledge that they have the power to take the future into their own hands.

If you have children, nieces, nephews or students, you've probably seen the concern they feel for what is happening to our environment. Now, they have a program to help them translate that concern into concrete action, and feel the heroism of being part of the solution.

About the Author

David Gershon is the author of nine books, including the bestselling Empowerment: The Art of Creating Your Life As You Want It. The founder and CEO of Empowerment Institute, he is one of the world's leading authorities on behavior change and large-scale transformation. At the height of the Cold War, he conceived and organized, in partnership with the United Nations Children's Fund and ABC Television, one of the planet's first major global initiatives, the First Earth Run, which engaged millions of people in the passing of a symbolic torch of peace around the world. Since that time, he has addressed issues ranging from environmental behavior change to organizational talent development, from emergency preparedness to low-income neighborhood revitalization. He has lectured at Harvard, MIT and Duke and served as an advisor to the Clinton White House and United Nations on behavior change and sustainability issues.